Build Citation Links So People Can Find You Online
A complete web strategy for your church will start by asking how people will find you online. The three ways are direct (just typing in your web address), following a link, or by searching in a search engine. Citation links are an important step for achieving both of these last two methods as they will offer people links to actually click and these links are used by search engines like Google to rank your site higher.
This is a pretty simple process. Armed with your church’s name, address, phone number, website, hours, and description to to the following websites and claim your business and be sure your information is up-to-date.
You can go deeper by:
- Searching for churches in your local area and taking note of any citation sites that appear on the top page of the search results. Be sure your church is listed and up-to-date there.
- Find more citation sites and make update your listing.
Using Social Media & Your Website Strategically
Both social media (particularly Facebook) and your website can be powerful forces. However, both are far more impactful when combined than on their own. Be sure to have a plan to continually interact between Facebook & your website to reach more people.
Supercharge Your Online Presence with Meaingful Events
The biggest spike in search traffic and Facebook reach your church can experience will be people finding your website by searching for local events. An event like a fall festival is likely to generate over 10 times your monthly traffic in a single week!
To get the most of this you’ll want to focus on the following:
Don't Forget to Followup with Email
Email isn’t the most glamorous form of online communication, but it is one of the most important. Unlike your website which is only inbound traffic, and Facebook which is severely limited by Facebook’s algorithm email is not only widely used it is also completely in your control.
If you are looking to build a complete web strategy this year email will be an essential building block that you will likely be tempted to ignore. Don’t give in to this temptation!